Reliqua is a concept activism brand, acting as cosmetic brand. This concepts allows Reliqua to bring the urgent call to safe corals to a wide range of people in an everyday rhythm in form of body care products, which 

This concept requires the brand to be loud while also maintaining a calmness, typical for high quality cosmetic companies.

While the marketing campaign focuses on raising awareness for global coral dying, the products themselves offer a new perspective on what defines a brand. A strong visual identity combined with compelling content draws attention to one of the ocean’s most vital ecosystems. Together, they shape a brand with substance. Reliqua.

You can make a difference by helping reduce global warming or by using reef-safe sunscreen. Small choices that don’t contribute to coral bleaching. There are many ways to protect the ocean’s most important ecosystem.

So just pick one, and make a change.

Against coral dying.