RELIQUA

This project was done before ever taking classes in corporate design and was made out of the interest in branding and corals

Reliqua is a concept activism brand that brings the urgent call to protect coral reefs into an everyday rhythm through high-quality body care products. A new path for branding: using the language and rituals of premium cosmetics to carry an activist message.

The concept balances two opposing qualities. Loud, through highly saturated colors, a deep red as the primary color, made to draw attention. Calm, through the restraint typical of high-end cosmetic brands. Visual identity and content work together to shape a brand with substance.

This project was done before ever taking classes in corporate design and was made out of the interest in branding and corals

Reliqua is a concept activism brand that brings the urgent call to protect coral reefs into an everyday rhythm through high-quality body care products. A new path for branding: using the language and rituals of premium cosmetics to carry an activist message.

The concept balances two opposing qualities. Loud, through highly saturated colors, a deep red as the primary color, made to draw attention. Calm, through the restraint typical of high-end cosmetic brands. Visual identity and content work together to shape a brand with substance.

This project was done before ever taking classes in corporate design and was made out of the interest in branding and corals

Reliqua is a concept activism brand that brings the urgent call to protect coral reefs into an everyday rhythm through high-quality body care products. A new path for branding: using the language and rituals of premium cosmetics to carry an activist message.

The concept balances two opposing qualities. Loud, through highly saturated colors, a deep red as the primary color, made to draw attention. Calm, through the restraint typical of high-end cosmetic brands. Visual identity and content work together to shape a brand with substance.

July – September 2026

Categories

Branding

UX/UI Design

Web Design

AI

Credits

Concept [Ben Oesterle]

Brand Identity [Ben Oesterle]

Logo [Ben Oesterle]

User Flow [Ben Oesterle]

Web Design [Ben Oesterle]

Card Design [Ben Oesterle]

AI [Ben Oesterle]

Fonts [Mg12, Public Sans]

Links

Instagram post

Website

In addition to the brand's strategy and the online shop, this page of Reliqua's website focuses on bringing corals closer to people. Facts about corals, including that they are actually animals, along with other need-to-know information, help shape a better understanding of what corals are, why they are so special, and why we need to protect them.

Coral pictures

The photographs of coral reefs serve a deliberate purpose. To show what is being lost. Coral ecosystems are among the most visually striking environments on Earth – and most people have never seen one. By placing their beauty at the center of the project, Reliqua makes the loss tangible.

It is harder to ignore the disappearance of something so beautiful after you have seen it.

Activism campaign

While the marketing campaign focuses on raising awareness for global coral dying, the products themselves offer a new perspective on what defines a brand. A strong visual identity combined with compelling content draws attention to one of the ocean’s most vital ecosystems. Together, they shape a brand with substance. Reliqua.

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