Stell dir vor, du willst gehen …
Imagine wanting to leave. Have you ever thought about it?
That's the theme of our project in Transmedia Design. Under the topic of migration, we explored German emigrants since 2000: Why do they leave? Where to? And who actually goes?
At its core is an interactive tablet app that helps users find countries matching their reasons for wanting to emigrate. It's paired with an exhibition table featuring the tablet, a survey, and playing cards — each card representing a typical emigrant and linking via QR code to a fictional AI-generated chat with voice messages and photos telling their story.
March – July 2026
Categories
UX/UI Design
Branding
Information Design
Exhibition Design
AI
Credits
Concept [Anika Frenzel, Ben Oesterle]
Exhibtion Print [Anika Frenzel]
Visual Identity [Anika Frenzel, Ben Oesterle]
User Flow [Ben Oesterle]
Interaction Design [Ben Oesterle]
App Design [Anika Frenzel, Ben Oesterle]
Chat Design [Ben Oesterle]
Icons [Anika Frenzel]
Card Design [Anika Frenzel]
AI [Anika Frenzel]
Fonts [Albert Sans, Arapey]
Downloads
User Flow
After a country has been selected within the wish screen, the user moves deeper into the application.
The "Country Profile" section forms the first level of information for the selected country. On this screen, it is still possible to navigate vertically through the other countries within the selected wish. Horizontally, the navigation offers the option to switch between "Country Profile," "Push/Pull Factors," and "Migration & Disadvantages."
Each screen highlights different aspects to bring users closer to the topic of emigration in relation to various countries.
Color Coding
Seven wishes form the starting points of our interactive application. For this, we explored the question of which hopes and dreams motivate people to leave Germany and emigrate.
To keep the UI as clear as possible, we divided all seven wishes into three different categories. Each category was then assigned a color to guide the user through the application in a more structured way.
For each individual wish, there is the option to select suitable destination countries and to explore that country more closely, along with possible target groups and its advantages and disadvantages.
The goal is to encourage users to reflect for themselves: How satisfied are they with their current life situation? Would emigrating be an option?
Exhibition
We aimed to implement our interactive tablet application into the space by adding physical objects. For this, we returned to an old idea. At the beginning of the design process for the tablet, concepts with a character or playing-card aesthetic already existed. We wanted to revisit that idea, only in physical rather than digital form.
The cards were meant to connect to and deepen our digital application, without replacing it or merely repeating its content. Beyond that, they were meant to allow multiple people to interact with the exhibit at the same time.
Card Design
We sketched out the usage process to define the connection between the physical and digital applications. Our idea was that visitors should be able to start with either the tablet or the cards, and then switch to the other object. This way, multiple people would be able to interact with our exhibit at the same time, and information would be made accessible in different ways.
Since outsourcing information directly onto the cards wasn't possible due to space constraints, we decided to equip each card with a QR code. This leads to further information matching the respective card.
We chose to use this medium to specifically highlight the individual target groups, since these are only briefly touched upon in the tablet application but not explained in further detail.
The layout of the cards picks up on the stylized figures from our tablet application, as well as the characteristic colors. In addition to the figure, a description is included on the side to avoid misunderstandings.
Chat Design
By scanning the QR codes with their own smartphone, users are taken to conceptual chats featuring fictional stories of the scanned individuals. The goal is to learn more about typical emigrants.
Through a generous number of prints, we offer users the opportunity to take cards with them. With this, we want to encourage exhibition visitors to keep thinking about the topic regardless of location, and to revisit the chat again whenever they wish.
The chats tell individual fictional stories of different people. These are representative of specific groups of people and make their wishes and hopes on the topic more relatable.
For this, we used artificial intelligence to generate audio and image material, which we embedded into chat conversations.
The goal was to depict these media as true-to-everyday-life as possible. This usually required several rounds of AI corrections, since the initial results were often "too perfect."
Exhibtion Design
Cards and tablet were now meant to come together into a cohesive overall picture. For this, we designed an 80 x 160 cm banner that would provide surfaces for placing all our components, along with brief explanations.
We also added our title, "Imagine You Want to Leave …," and space for an interactive vote using styrofoam balls. With this vote, visitors themselves become part of the exhibition and use their newly gained knowledge to make their own decision:
Imagine you want to leave, would you go?
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